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Very True, some of the greatest films ever were box office flops.
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Absolutely. It astonishes me the films I look back on seeing in half empty halls -
Blade Runner on its opening night,
A friend and I being alone at an evening showing of Field Of Dreams,
Rushing to sse The Shawshank Redemption before it was pulled from the smallest screen in the complex.
Likewise Princess Bride - smallest screen, one week, empty hall.
I couldn't even convince a friend to go to see The Crying Game, as he'd never heard of it - this was before it opened in the US and took off.
Just a few examples of many.
Snakes On A Plane is an almost unique phenomena in that it seemed to pick up momentum on the title alone, and people thinking it sounded incredibly, I don't know, kitsch maybe? And the studio basically assumed that this would translate into mega business.
I've heard that its really pretty good, too, but this may be an unusual case of a studio actually overestimating its audience - while fans appreciated its absurdity, I'm not sure that the public as a whole quite caught on to how ironically over the top it sounded.